Organising driving events is part of my DNA. For more than 15 years I have been creating and managing different types of driving events.
As a matter of example :
Just before launching Bench Marketing, I organised my first ice driving event in Sweden, entertaining 180 BMW salesmen spread into 3 groups.
Few years later I set up a large track event for 500 persons in Valencia, relaunching the Firestone brand in Europe.
We did also organise a press event on the Nürburgring track for Toyota Motor Europe, presenting secretly a brand new model to the European Press months before the official launch.
I organize more than 10 events every year for D'Ieteren Automotive since 2016.
During the last decade we created several roadbooks and offroad ddriving experiences in Belgium, France, Iceland, Morocco, Scotland, Spain, USA,...
